August 26, 2021 - Drecom Co., Ltd. (Head office: Shinagawa-ku, Tokyo; President: Yuki Naito) and MOTTO Corporation (Head office: Nerima-ku, Tokyo; President: Motoi Sato) announced that the number of companies using their Twitter-based fan community promotion service, "Rooot," has surpassed 20 (more than 30 projects).

Rooot has received high satisfaction from the companies using it. One of the users saw the number of word-of-mouth comments on Twitter increase by 15 times compared to the previous year.

＜What is Rooot?＞
Rooot is a service that provides users (fans) with a chance to connected with other users (fans) on Twitter in order to make them become bigger fans. Specifically, the service allows users who "like or ReTweet" a tweet with a specific hashtag on Twitter to receive "points. Users can use the points to apply for a lottery for prizes or goods on the special website prepared by Rooot.

＜Background of Rooot＞
With the difficulty of acquiring new customers worsening year by year, the importance of taking good care of existing customers, especially fans, has become more important than ever. Under such circumstances, providers of services and products need to not only provide higher quality content and products, but also communicate with their fans to make them become fans and enjoy their services more. The background of Rooot is "how can Drecom make it more enjoyable for fans" by utilizing the know-how of entertainment service management that Drecom has cultivated over the years.

The name "Rooot" expresses the idea of "spreading the spirit of love," "connecting everyone's love like a root," and "making a tree (the object of support) grow as its roots (fans) spread and support it. The three "o" stands for "management ⇔ fans ⇔ fans," expressing the idea that we place importance not only on "management ⇔ fans" but also on "fans ⇔ fans.

＜List of user companies (partial list)＞
Kameda Seika Co.
Bandai Namco Entertainment Inc.
SQUARE ENIX Co.
Akatsuki Inc.
Wonder Planet Co.

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