Drecom Co., Ltd. (Head Office: Shinagawa, Tokyo, President: Yuki Naito) and MOTTO Co., Ltd. (Head Office: Nerima, Tokyo, CEO: Motoi Sato) have officially released the global version of their user-generated content (UGC) promotion service, "Rooot for Global," on September 18, 2024. This new release allows businesses to launch worldwide X promotions simultaneously. Rooot has already been implemented in over 250 services in Japan, achieving significant milestones, including ranking #1 on X trends for the United States.

"Rooot" - A Leading UGC-Driven Promotion Service on X in Japan

Launched in 2021, "Rooot" has been utilized by over 250 services in Japan. Its clients span various industries, including entertainment, TV media, publishing, food and beverage services, and professional sports clubs. These clients leverage Rooot to promote products and services with loyal followers on X. Though Rooot is a relatively new player in the X promotion industry, Rooot has rapidly built a strong track record, particularly in driving UGC campaigns.

Multi-language Support Enables Global Simultaneous Campaigns

With "Rooot for Global," companies can conduct UGC-driven campaigns that allow users from all over the world to participate simultaneously. These large-scale global campaigns, especially during major events, create a unified experience for fans worldwide, boosting engagement and overall satisfaction. The service empowers businesses to design campaigns from a global perspective, eliminating geographical limitations.

Rooot for Global achieved #1 trending status on X in the U.S.

One example of "Rooot for Global" in action is a mobile game anniversary event, where the campaign achieved the #1 trend on X in the United States. Thanks to Rooot's promotional capabilities, UGC surged as users posted celebratory messages, filling timelines with vibrant content. This case showcases the service's effectiveness not only in Japan but also in the highly competitive U.S. market.

Promotion Effects with "Rooot for Global"

By utilizing "Rooot for Global," businesses can expect the following results:

• Trending on X (formerly Twitter)
• Increased UGC-driven posts
• Spreading content through reposting (formerly retweeting on X)
• Strengthened fan community engagement
• Increased user participation through global simultaneous campaigns

These benefits contribute to expanded brand awareness on X, growing the official X account's followers, and attracting new users to services and products.

<Contact Information>
For more details about "Rooot for Global," including how to use the service, costs, and document requests, please contact the responsible person.

Drecom Co., Ltd.
Attn: Rooot Representative / Email: rooot-support@ml.drecom.co.jp
Service Page: https://www.rooot.biz/

MOTTO, inc. 

https://motto.id/

With the theme of "empowering people to do their best," we are developing businesses that contribute to solving business issues and growth by making marketing easier to use.

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